fbpx

Stefan Maritz

Stefan Maritz Headshot

Stefan is a results-driven brand-first, content-second t-shaped marketer representing CXL as our marketing lead. Stefan’s portfolio contains leading B2C and B2B brands and has been featured in marketing publications like Marketing Week and Marketing Mag.

These insights come straight from our recent live course with Alex Birkett, co-founder of Omniscient Digital, where we tackled the hard truths and evolving tactics of organic marketing in the AI-driven landscape. Alex’s expertise brought clarity on how marketing teams need to pivot to remain visible and relevant, focusing on proprietary data, credibility, and strategic visibility beyond traditional SEO.

Keep reading

AI is everywhere, but most marketers still don’t know what the hell to do with it. The difference between marketers who use AI and those who leverage it is knowledge. Here’s a curated list of the best AI marketing courses right now, ranked by utility, strategic depth, and execution support.

Keep reading

If you want to level up as a B2B marketer, follow people who are doing the work—people who share what’s working now, not recycled theory from five years ago. The right inputs change how you think, how you execute, and where your career goes.

These 27 experts give you sharp insights, proven frameworks, and tactical clarity straight from the front lines.

Start following. Start stealing smart.

Keep reading

Growing as a B2B marketer means you’re in a constant state of learning. You’re either evolving or falling behind. The best way to stay sharp? Subscribe to newsletters that filter the noise and surface the best ideas, strategies, and tactics from industry leaders doing the work.

These are the top newsletters in B2B right now.

Keep reading

B2B Value proposition

Mid-level marketing and sales managers face tighter budgets, smaller teams, and relentless noise. When your messaging blends in, buyers scroll past. Generic claims like “We help you collaborate better” feel interchangeable, and features are trivial to copy. Without clear differentiation, your funnel leaks at every stage: cold outreach is ignored, campaigns flop, and demos fizzle out.

Keep reading

The search landscape is changing. Fast. If you’re still optimizing solely for traditional search engines, you’re missing a massive shift in how people find information online. Welcome to the era of Answer Engine Optimization (AEO) – where being the answer, not just a link in the results, is the new currency of digital visibility.

Keep reading

Unconference B2B events

Traditional B2B events are fading. Here’s what works now.

Your attendees don’t want another PowerPoint presentation. They don’t want to sit quietly while someone famous talks at them for an hour. And they definitely don’t want to be hunted down by desperate salespeople in a convention center.

What they want is conversation, connection, and solutions to real problems.

Keep reading

Yesterday, I saw this post from Megan at Refine Labs. As a brand-first marketer, it got me excited. We’re finally seeing more and more big names wake up to what’s been obvious, but underestimated all along: brand isn’t just “nice to have” – it’s the lever. The differentiator. The thing that makes the rest of your go-to-market work better.

I wholeheartedly agree with this framework, and that this is what works right now.

If you’re serious about sustainable growth, this is the lens you need.

So I figured it’s the perfect topic to write about today.

Keep reading

Categories