Top 24 B2B Marketers to Follow on LinkedIn in 2025

If you want to level up as a B2B marketer, follow people who are doing the work—people who share what’s working now, not recycled theory from five years ago. The right inputs change how you think, how you execute, and where your career goes.

These 27 experts give you sharp insights, proven frameworks, and tactical clarity straight from the front lines.

Start following. Start stealing smart.

1. Peep Laja

What they share: Brand-first frameworks, customer messaging insights, market-tested B2B strategies.
Why follow: Clarity-first, no-fluff takes on how brand drives growth—practical tactics you can implement.

2. Stefan Maritz

What they share: Live CXL case studies—lead-generation, demand-generation, brand vs. performance tactics backed by data.
Why follow: Building in public—see how top-tier marketing actually runs.

3. Adam Robinson

What they share: Growth tactics from scaling Retention.com—churn reduction, demand generation, and scaling insights.

Why follow: Transparent founder-level insights on building lean, fast-growing B2B startups.

4. Tycho Luijten

What they share: POV-led writing playbooks, LinkedIn organic growth tactics, content repurposing hacks.
Why follow: Turn your personal profile into a high-converting channel.

5. Alex Birkett

What they share: Funnel systems, attribution clarity, analytics frameworks for growth.
Why follow: Practical paths from data to pipeline acceleration.

6. Steve Toth

What they share: Content-to-lead funnel mapping, SEO-first tactics, demand-generation architectures.
Why follow: Grounded tactics from traffic to qualified lead.

7. Andy Crestodina

What they share: Plain-English SEO, web analytics, content ROI frameworks.
Why follow: No fluff tactics that actually move metrics.

8. Cory Sanchez

What they share: LinkedIn lead-generation, profile authority-building, and social conversion tips.
Why follow: Turns your personal brand into a conversion asset.

9. Dave Gerhardt

What they share: Actionable B2B marketing insights, leadership, and bold growth strategies.

Why follow: Real talk on growing teams and building brand.

10. Chris Walker

What they share: Bold, data-rich demand-generation and GTM insights.

Why follow: Contrarian thinker redefining B2B marketing.

11. Gaetano Nino DiNardi

What they share: Hard-won B2B SaaS growth tactics across AI search, Google Ads, and competitive markets.

Why follow: In-depth strategies based on real-world insights.

12. Oli Gardner

What they share: Landing-page testing methods, conversion optimization, UI best practices.
Why follow: Proven landing tactics that lift performance.

13. Joanna Wiebe

What they share: Conversion copywriting frameworks, high-impact messaging, and email structures.
Why follow: Copy that converts at scale.

14. Laura Belgray

What they share: Email hooks, brand voice copy, witty microcopy.
Why follow: Real-world examples of persuasive writing that sticks.

15. Josh Braaten

What they share: Experimentation culture, CRO team scaling, test management playbooks.
Why follow: How to build and sustain a test-driven growth engine.

16. Ross Simmonds

What they share: Content distribution systems, multi-channel amplification, content repurposing.
Why follow: Make your content actually get seen and shared.

17. Sujan Patel

What they share: SaaS growth tactics, repeatable growth engines, GTM strategies.
Why follow: Actionable playbooks for scaling SaaS brands.

18. Sam Dunning

What they share: No-nonsense, actionable B2B SEO and marketing strategies delivered weekly.
Why follow: He provides clear, proven tactics that boost B2B revenue without the jargon.

19. Nir Eyal

What they share: Behavioral design, habit loops, messaging that sticks.
Why follow: Learn to create messaging and systems that users don’t forget.

20. Ann Handley

What they share: Human-first content marketing, storytelling frameworks, leadership in B2B communication.
Why follow: Content that connects and converts.

21. Dmitry Dragilev

What they share: Organic LinkedIn strategies, engagement triggers, and content professionals love.
Why follow: Platform tactics that work in today’s algorithm.

22. April Dunford

What they share: Market positioning frameworks, differentiation strategies, go-to-market clarity.
Why follow: How to make your offer stand out in crowded markets.

23. Kieran Flanagan

What they share: Growth frameworks, acquisition channel playbooks, growth operations systems.
Why follow: Channel strategies that scale predictably.

24. Brittany Berger

What they share: SaaS onboarding UX, activation funnels, product-first growth.
Why follow: UX-driven strategies that improve activation and retention.