B2B marketing and growth minidegree: The ultimate course for mid-market B2B marketers.

There’s a serious gap in the B2B marketing education space. Marketers at B2B companies face a unique challenge – you need to build a brand while simultaneously driving measurable growth across the entire funnel.

Most courses fail you with shallow tactics or theoretical fluff. At CXL, we just launched the world’s most comprehensive B2B marketing course to fill this critical gap and give B2B marketers the skills and insights to write success stories out there.

Why this B2B Minidegree matters right now

The line between “marketing” and “growth” is tiny at mid-market B2B companies. You’re expected to do both. You need to build the brand foundation while hitting aggressive pipeline numbers and ambitious quarterly growth targets.

This practical B2B marketing course covers 15 distinct areas spanning strategic frameworks to practical channel tactics, all designed to give you a comprehensive skill set that moves beyond siloed approaches.

About this extensive B2B marketing and growth course

This B2B marketing course is structured to take you from strategic thinking to tactical implementation. With 73+ hours of video content, it’s designed for busy professionals who need flexibility without sacrificing depth.

Program structure:

• Self-paced learning
• Practical assignments to reinforce learning
• Detailed course materials and resources
• Certificate upon completion
• Implementation-focused curriculum

Unlike most B2B marketing courses that focus on either theory or isolated tactics, this program connects strategic concepts with practical execution. You’ll learn how to build systems and processes that create sustainable growth, not just one-off wins.

Course breakdown: What you’ll learn

Strategic foundations

• Go-to-market strategy – Develop the foundational skills to craft compelling positioning, align sales and marketing teams, and execute systematic market expansion. You’ll learn frameworks for identifying the perfect market segments and creating messaging that resonates with your ideal customers.
  
• B2B demand generation – Discover how to modernize your marketing approach by replacing outdated practices with strategies aligned to today’s complex buying processes. The course shows you how to build buyer-centric operations that reflect the non-linear paths customers actually take. The playbook that drives results in 2025.
  
• Account-based marketing – Learn the comprehensive 8-step ABM methodology that transforms how you target and engage high-value accounts. This course covers everything from account selection criteria to cross-functional alignment and measurement systems, with real-world examples from companies like Gartner and Snowflake.
  
• Content strategy – Master the art of strategic content planning that ties every asset to business objectives. You’ll learn to create content systems that map to buyer journeys, build scalable production processes, and measure impact beyond basic metrics.
  
• Growth strategy – Develop a structured approach to identifying growth constraints and opportunities. This course teaches you how to build hypothesis-driven growth models, implement testing frameworks, and create cross-functional alignment around key growth levers.

SEO that actually works

• Bottom of funnel SEO for tough niches – Crack the code on ranking for competitive commercial terms in crowded markets. This course reveals advanced strategies for topic clustering, competitive analysis, and intent-mapping that help you capture high-value search traffic when competition is fierce.
  
• On-page & programmatic SEO – Learn both the technical fundamentals and advanced scaling tactics for modern SEO. The course covers everything from on-page optimization principles to building programmatic systems that can produce hundreds of high-performing pages while maintaining quality standards.
  
• Growth-focused SEO testing – Transform your SEO approach with structured experimentation. This course provides frameworks for hypothesis development, test design, and result analysis that lead to continuous SEO improvements based on data, not assumptions.

Content operations & distribution

• Editorial calendar development – Build sophisticated content planning systems that align stakeholders and create consistent publishing cadences. You’ll learn to develop editorial calendars that balance business objectives with audience needs and map content to both short and long-term goals.
  
• Email marketing – Master the nuances of B2B email strategy beyond basic newsletters. This course covers advanced segmentation, automation sequences, personalization tactics, and testing methodologies that transform email from a broadcast channel to a conversion engine.
  
• LinkedIn experimentation – Develop a systematic approach to content testing on LinkedIn that builds genuine engagement not vanity metrics. The course teaches frameworks for hypothesis development, testing variables, and measuring outcomes beyond vanity metrics to create truly effective LinkedIn strategies.
  
• Advanced LinkedIn ads – Go beyond basic campaign setup to master LinkedIn’s entire advertising ecosystem. You’ll learn sophisticated audience targeting, creative optimization, and conversion tracking tactics that generate qualified B2B leads at competitive costs.

Scaling & operational excellence

• Partner & customer marketing – Unlock the growth potential in your existing relationships with strategic partner and customer marketing programs. This course provides frameworks for co-marketing initiatives, referral systems, and customer advocacy programs that amplify your reach with lower acquisition costs.
  
• Scaling content marketing – Learn how to scale your content output without proportionally increasing resources. The course reveals systems for templatization, production workflows, and quality control that enable teams to produce significantly more content while maintaining consistent excellence.
  
• Project management for marketers – Master the specialized project management skills needed for complex marketing initiatives. You’ll learn how to scope, plan, and execute marketing projects with clear accountability, realistic timelines, and effective resource allocation tailored to marketing’s unique challenges.

Program benefits and outcomes

Completing this practical B2B marketing course will not just add a credential to your profile but transform how you approach B2B marketing. Complete this course and walk away with:

• Knowing how to connect marketing activities to revenue growth
• The ability to build integrated marketing programs that span the entire funnel
• Skills to balance brand-building with demand generation
• Frameworks for developing strategy and executing tactical campaigns
• Systems thinking that scales your marketing efforts
• Data-driven approaches to marketing measurement
• Practical templates and tools you can implement immediately

The curriculum will be updated to reflect changing market conditions and emerging tactics, ensuring what you learn remains relevant in the fast-evolving B2B landscape.

Who this B2B marketing course is for

This isn’t for entry-level marketers or enterprise CMOs. This practical B2B marketing course is built specifically for:

• B2B marketers in companies with $5-50M revenue
• Growth marketers taking on broader marketing responsibilities
• Marketing leaders managing the full funnel
• Teams looking to balance marketing and growth initiatives

If you’re tired of disjointed courses that don’t connect strategic thinking with tactical execution, this is your solution. This is how you win in 2025 and beyond.

The CXL difference

Every module in this B2B marketing course is taught by practitioners who’ve actually achieved results, not career instructors or academics. The curriculum is built around implementation, not theory.

You’ll get frameworks you can apply tomorrow, templates you can customize for your business, and strategies that focus on outcomes, not busy-work.

Check out the full B2B marketing course and finally get the comprehensive B2B marketing education that’s been missing.