Minidegree training program : B2B marketing and growth

Learn B2B marketing that works for how people buy today

Most B2B marketing courses are based on outdated playbooks, generic advice and useless theory that fail to deliver results. Not this program.

Here you will find:

Clear methods to build trust, generate demand and attract quality leads
Market-tested frameworks from leading B2B practitioners
Practical tactics you can implement immediately
Strategies updated for how people buy in 2025
What metrics to focus on and measure

No fluff, no filler, no outdated theory.

Buy this program for $999

English subtitles Certificate included

Trusted by marketers at

A collection of 15 practical courses designed to help you kick ass at B2B marketing

Minidegrees are collections of individual courses grouped together around a theme. This Minidegree is designed to give you specialist-level skills in B2B Marketing and Growth.

B2B Strategy

Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.

Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.

Learn strategies to prevent revenue loss from outdated marketing practices.

Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.

Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.

Turbocharge Your Marketing Output with Partner Marketing

Stop letting amateur copy wipe out your conversions

Simplify marketing campaigns with a clear project management process.

Organic Traffic

What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.

Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.

Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.

Give your content marketing program a unique competitive advantage in high-competition SERP environments

Content and Email

Develop a world-class content marketing program.

Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.

Learn the methods that are used to scale content marketing.

Paid Ads

This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.

Apply a systematic approach that separates profitable PPC campaigns from expensive experiments.

Learn to plan, create, and manage effective Meta Ads campaigns.

Learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.

Taught by top B2B marketing and growth practitioners.

Our instructors lead marketing and growth at successful B2B companies and agencies.
Their insights, playbooks and strategies come from years of experience and experimentation in the market.

Gaetano
Dinardi

Teaches
SEO and Growth

Daphne
Tideman

Teaches
Growth Marketing

Tycho
Luijten

Teaches
Demand Generation

Justin
Rowe

Teaches
B2B Campaigns

Jessica
Best

Teaches
Email Marketing

Alex
Birkett

Teaches
Organic Growth

Learn how top marketers generate demand and fill pipelines with high-quality leads.

Get the skills and playbooks you need to win high-value, complex sales. Unlike generic training programs, this curriculum tackles the real challenges of B2B marketing in 2025 – longer sales cycles, dark social influence, AI disruption, multiple decision-makers, and effective account-based strategies.

What you’ll master:

This training program equips you with proven frameworks across:

Go-to-market strategies that reduce time-to-market and wasted resources
AI-enhanced operations fit for the current state of the market
Demand generation tactics specifically for B2B audience development
Account-based marketing to target high-value prospects efficiently
Growth strategy frameworks for sustainable B2B business expansion
LinkedIn marketing – both organic and paid campaigns
Partner marketing to leverage ecosystem relationships
Content marketing optimized for trust and top-of-mind awareness

Who is this program for?

B2B marketers struggling to fill pipelines with high-quality leads
Marketing leaders transitioning from B2C to B2B environments
B2B marketers whose roles and mandates include growth strategy
B2B marketers who want to land jobs at high-growth SaaS companies
Growth marketers wanting specialized B2B frameworks
Marketing teams launching new B2B products or entering new markets

See Pricing

This Minidegree comes with a Certificate

Completing this minidegree earns you an official CXL B2B Marketing and Growth Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

Here’s why marketers choose CXL

B2B Marketing and Growth Minidegree: FAQs

About this Minidegree

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this training, you will:

Gain a holistic understanding of growth across all channels and on an organizational level
Get results by implementing processes that have actually worked
Immediately apply learnings with hundreds of playbooks

What does this training include?

Our B2B Marketing and Growth Marketing training includes 5 tracks, 15 courses, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the B2B Marketing and Growth Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?

We don’t do discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.