Josh is a Content Specialist at Grizzle, a content marketing & SEO agency, and a freelance content writer for B2B clients in the SaaS space.
Upselling and cross-selling are two ways to do the same thing: grow your revenue by getting customers to spend more.
It’s a mutually beneficial deal where customers get a better experience, and you get a fatter bottom line.
If you’re an ecommerce marketer, you send tons of emails regularly.
Black Friday, Valentine’s Day, BOGO, order confirmations, thank you mails, cart reminders—the list is endless. And if you aren’t promoting the right product to the right people at the right time, all those mails are useless.
Generating revenue (and not simply opens and clicks) via email marketing requires a strong strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email.
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.
How did they do it? With a tactical understanding of two different marketing strategies: demand generation and lead generation.
Now, should you pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, or tap into existing demand to build a pipeline of high-intent leads?
Mediocre marketing teams guess: “Our latest run of Facebook ads seems to be working.”
Good teams know: “The Facebook ad set drives first visits, but the retargeting campaign and the nurture emails are what close the sale.”
Marketing attribution is how you get from the first sentence to the second. Attribution models are the rules that decide which touchpoint gets credit, and the model you pick changes the answer. Pick the wrong one and you will defund the channel that actually fills your pipeline.
This guide covers what marketing attribution is, why it got harder, every common attribution model (with a side-by-side comparison), data-driven attribution, when to use which model, and how marketing mix modeling, incrementality tests, and self-reported attribution fill the gaps that click tracking can’t.
How did Outreach grow in just a few years to 50,000 monthly active users, $10 million in new bookings, and net revenue retention (NRR) of more than 140%?
By focusing intently on a single measurement, known as a north star metric.
According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025, making up around one quarter of all retail sales.
With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play.
In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth.
Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy.
This is what drives growth for online stores like ASOS, despite existing in a saturated market.
In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.
A call to action in writing is the sentence that tells your reader what to do next. It’s the closing line of a persuasive essay that asks the reader to act, the last paragraph of an article that points to the next step, the line in an email that asks for a reply, and the short phrase in an ad or on a page that asks for a click.
Whatever the format, the job is the same: turn agreement into action. That takes the same persuasive writing skills you use everywhere else. Know what your reader wants, answer their objections before they raise them, and ask for one clear thing. Writers who tack a generic “Buy now” or “Learn more” onto the end of their copy leave most of that persuasion on the table.
CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
In this article, you’ll learn how to write a call to action that persuades, then see seven examples of CTA copy and what makes each one convincing. (Looking for marketing CTA buttons on landing pages and homepages instead? See our 22 call to action examples.)
A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp.
These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.
No one is better at building anticipation ahead of a launch than Apple. New product launches trigger publicized spec leaks and reveal events that draw crowds in the millions (over 2.7 million people watched the iPhone 12 presentation live).
In the iPhone 13’s first quarter, it generated $71.6 billion in revenue (despite parts shortages and a global pandemic).
You don’t have to create Apple-level hype to see a successful new product launch. Trading app Robinhood launched with almost one million users thanks to a pinpointed market need and waitlist pre-launch campaign.