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Alex Birkett

User Experience Testing

User experience is a nebulous term. What defines a “good” UX from a “bad” UX, and what do the gradations look like between the two poles?

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Psychographics

Are you sold on the idea that it’s beneficial to understand your customer personas?

Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.

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Are Grammar Mistakes Costing You Money?

Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibly resulting in fewer sales.

But what does the actual data say?

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How To Use On-Site Surveys to Increase Conversions

There are few things in marketing we know for certain.

Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.

While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?

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A Subscription Pricing Strategy that Works

When it comes to subscription product pricing, you’re not just guessing, are you?

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Image of two women talking

Live chat continues to grow in popularity as a customer support channel for for both brands and consumers.

One study showed that 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support. In another, 20% of the shopping population prefers using live chat to contact a retailer over any other communication method.

Does live chat make sense for you? Let’s take a look at some live chat best practices.

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The paradox of choice

More choice equals freedom, right?

Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.

What does that mean for conversions? Or retention? Or revenue?

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Multivariate testing

When should you use multivariate testing, and when is A/B/n testing best?

The answer is both simple and complex.

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40+ Conversion Optimization Tools (Reviewed by Experts)

Men have become the tools of their tools.

Henry David Thoreau

Whether you’re a CX optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision.

We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post.

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Online Manipulation

There’s a fine line between online persuasion and manipulation.

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