8 B2B Link-Building Strategies That Never Go Out of Style

There are only a few things I love as much as link building. 

Owning a new pair of high-end shoes has to be one of those. Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. 

As a result, my closet is full of shoes that I’ve bought and worn only once. Above, you can see one of my fav pairs of those red-soled shoes (you got the brand, right?) that I took for a walk only once—but they’re so beautiful!

High-fashion, much like link building, is driven by trends. What was fashionable yesterday is old news today.

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There are few things in marketing we know for certain.

Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.

While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?

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The SEO game is changing. Long gone are the days when all it took to rank on Page 1 was a good keyword choice and a few backlinks.

Google’s search results are becoming so much more than 10 blue links, in part because those links are now richer and more interactive—and sending fewer clicks to sites.

A new concept is replacing the traditional SEO approach. Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO.

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For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery.

After a few hours playing around with SQL, I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend.

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Raise your hand if you’ve ever struggled with a decision between disciplined testing procedures and expedient decision-making.

For example, think of a time when you’ve had to decide between sticking to your A/B test design—namely, the prescribed sample size—and making a decision using what appears to be obvious, or at least very telling, test data. If your arm is waving vigorously in the air right now, this post is for you. Also, put it down and stop being weird.

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Website templates

Why spend hours and thousands of dollars redesigning your website from scratch when someone has already done the work for you?

Millions of businesses turn to website templates to make the design process more efficient. But there’s something almost no one is talking about and it’s a big problem.

Website templates are not optimized for conversions.

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