Top demand generation courses for B2B marketers actually worth your time

B2B marketers are drowning in fluff about “more leads, more MQLs.” It’s nonsense. Demand generation isn’t about vanity metrics. It’s about driving revenue. If your playbook isn’t filling pipelines and making sales teams cheer, it’s time to upskill.

Here are the top demand generation courses – sharp, actionable training designed for marketers who want results. No generic marketing 101 here.

1. Demand generation training (CXL)

No fluff, no theory – just pipeline results. CXL’s Demand Generation Training is a 7-course bundle taught by top 1% B2B marketers. It’s built for marketers who need to drive pipeline, not just traffic. Master content strategy, product marketing, email growth, and more – all to keep your brand top-of-mind until prospects buy. Every instructor is a proven practitioner who has executed at scale, ensuring the tactics you learn translate directly into revenue. Unlike typical programs, CXL’s emphasis on actionable frameworks and immediate applicability helps marketers rapidly transform their demand-gen strategies into tangible business outcomes.

Learn more about this course here.

2. Demand Generation Course: Fix your B2B marketing playbook (CXL)

This course slaps traditional B2B marketing in the face – and you’ll thank it later. Most B2B strategies waste budgets on tactics that don’t move the needle. This course is about building a growth engine instead of a cost center. Craft strategies that make your brand the obvious choice, launch demand gen campaigns that fill your pipeline, and prove marketing’s value with real ROI data. In just a few hours, you’ll shift your mindset from chasing vanity metrics to driving impactful, measurable results. It uniquely combines strategic insight with practical execution, making it ideal for marketers ready to discard outdated playbooks and accelerate their growth trajectory.

Learn more about this course here.

3. B2B marketing and growth minidegree (CXL)

For marketers aiming for the big leagues, CXL’s B2B Marketing & Growth Minidegree is 15 courses rolled into one powerhouse program. Learn everything – content marketing, advanced SEO tactics, ABM, analytics, and more – to become the rare marketer who can do it all. This minidegree provides a holistic playbook and an industry-recognized certificate to dominate B2B growth. Its depth, breadth, and pragmatic approach set it apart, making it one of the most comprehensive and respected B2B marketing certifications available.

Learn more about this course here.

4. The ultimate demand generation course (The B2B Playbook)

Described by grads as “a master’s degree in Demand Gen,” this 12-week course delivers real-world frameworks and templates. Learn to build campaigns and content at scale, launch ABM programs, and generate sustained pipeline. Graduates have successfully implemented complete ABM strategies and secured executive buy-in using techniques from this intensive, hands-on training.

Learn more about this course here.

5. Demand generation fundamentals (Pavilion)

Ideal for early-career marketers, this course offers cutting-edge tactics taught by Jeff Reekers, CMO of Aircall. Pavilion delivers real-world insights and community-powered learning to build demand-gen foundations fast. Expect actionable frameworks for campaign planning, effective use of organic and paid channels, and essential tracking methods for proving your marketing impact.

Learn more about this course here.

6. Mastering demand & ABM (Forrester)

A strategic, cohort-based certification that pairs ABM and demand gen to accelerate growth. Dive into audience-centric strategies, learn how to align marketing and sales, and craft campaigns backed by Forrester’s research-driven approach. Perfect for marketing leaders tasked with transforming demand generation at an enterprise level.

Learn more about this course here.

7. Demand creation: launching and growing your product (Stanford University)

Stanford’s course tackles generating buzz and customer traction from zero. Learn to create demand, craft compelling messaging, and scale early momentum into sustainable growth. This course specifically helps marketers launching new products or entering new markets with tested go-to-market strategies and frameworks.

Learn more about this course here.

8. Mastering demand generation for growth and revenue (StoryLab.ai)

Affordable and punchy, this course focuses on advanced demand-gen strategies and organizational alignment. Shift from chasing leads to driving growth and revenue, with actionable insights you can immediately apply. Ideal for marketers wanting to refine existing strategies, emphasizing quality over quantity in lead generation.

Learn more about this course here.

9. The demand gen playbook (Cognism)

Free and highly practical, Cognism’s course shares the exact playbook used to generate over 55% of their new business. Get battle-tested tactics in content strategy, paid advertising, and demand reporting. Practitioners appreciate its transparency and the immediate applicability of shared frameworks and templates.

Learn more about this course here.

10. Inbound marketing certification (HubSpot Academy)

Inbound marketing remains essential to demand gen. HubSpot’s certification teaches you to create compelling content that attracts, nurtures, and converts prospects. This proven methodology from a $20B+ leader covers everything from SEO and content creation to lead nurturing and customer delight strategies.

Learn more about this course here.

Bottom line

The demand gen landscape is evolving fast. These courses arm you with strategies to challenge outdated methods, generate real demand, and drive revenue. Stop chasing vanity metrics. Start creating pipeline.