How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)
Design impacts behavior. If you know how to impact behavior, you can design for behavior. Here’s how to do it.
All Things Growth and Marketing
Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?
Book Marketing Lessons from Brian Massey
Two months ago I met up with Brian Massey, the Conversion Scientist, to talk about his new conversion optimization book Your Customer Creation Equation. Now we met again to discuss what he learned from marketing it.
4 Cases Where Short Home Pages Outperformed Long Home Pages
Which is better? Having a long home page with lots of copy, or a short one?
How to Generate More Sales From Your Email Marketing Campaigns
Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to increase sales, converting leads into buyers and buyers into repeat customers.
7 Underused Email Campaigns That Will Help You Nail Your Conversions
This is a guest post by Chris Hexton from Vero.
Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.
32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents
This is my personal story of how I went from having a job I did not like at all, not knowing what to do with my life to building several successful businesses. I’ll share my lessons I picked up along the way.
Your Customer Creation Equation
What did you do last Sunday? Well I had breakfast with Brian Massey, The Conversion Scientist.
7 Mistakes That Hurt Your Email Relationship Building Efforts
People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.
People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.
The Key To Customer Loyalty
If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty.