CXL’s Top 10 Posts of 2012

CXL's Top 10 Posts of 2012

Which posts published in 2012 proved to be most popular?

These 10 blog posts got the most attention this year. If you haven’t read some of them, make sure to check them out:

  1. Don’t Use Automatic Image Sliders or Carousels, Ignore the Fad. Controversy and challenging the status quo made this post the winner. With over 100 comments and close to 2000 tweets, it was by far the most shared and discussed.
  2. Useful Value Proposition Examples (and How to Create a Good One). Value propositions are hugely important. I’m glad to see so many people are realizing it’s importance.
  3. The Ultimate Guide to Increasing Ecommerce Conversion Rates. If you run an online store, use this post as a checklist.
  4. 8 Universal Web Design Principles You Should Know. Whether you’re a designer or not, understanding these principles help you understand good design.
  5. 10 Principles of Effective Pricing Pages. This post got to the top of Hacker News in the spring. If you have a dedicated pricing page, read it and take notes.
  6. 10 Useful Findings About How People View Websites. In order to design your site for the users, you need to understand how they view websites.
  7. How to Design User FlowWhenever you’re thinking of revamping a site, start with the user flow design.
  8. 53 Ways to Increase Conversion Rate. Need ideas for A/B testing? Here are 53 of them.
  9. 39 Factors: Website Credibility Checklist. People only buy from you if they trust you. Here’s how to get it.
  10. 9 Things to Know About Influencing Purchasing Decisions. If you want to get people to buy, understand what influences them. 

6 out of 10 post titles have a number in them. Hard to say whether they got more attention because of the number of it just happened that these great posts had a number in them. Go figure.

Did you have a favorite post this year? I’d love to know!

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Join the conversation Add your comment

  1. For me, you can’t beat ’53 ways to increase conversion rates’ but I can see how if you tell people not to do something they think IS the thing to do (a la automatic slider and carousels) then that would top the list.

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      Yeah plus the controversy made people share it on Twitter etc (either “I knew it!” or “who would’ve thought!”)

  2. Hey Peep – My thanks to you. I’ve been enjoying your perspective for the better part of the year. I appreciate the effort you put in. My Top 3 (no particular order): (1) https://cxl.com/value-proposition-examples-how-to-cr… (1A) https://cxl.com/10-principles-of-effective-pricing-p… (1B) https://cxl.com/how-to-design-user-flow/. FYI – your link on #10 points to the sliders/carousels post – knowing your passion (and logic) against sliders, I wonder if that was intentional ;-)

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      Ha ha good catch! Thanks for sharing.

  3. Hi Peep,

    I’ve learned more from your blog than in school. You can be sure I will use this blog and your services in the near futre.

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CXL’s Top 10 Posts of 2012