6 UX Mistakes You’re Probably Making (and How to Fix Them)

UX Mistakes

Have you ever wished for a tap to call button on a mobile site? Or struggled to tap a tiny link? Have you ever wondered what would happen after you clicked a button on a site? Or, worse, wondered what to do next on a site?

If you answered yes to any of those questions, you’ve experienced a UX mistake. They’re more common than most people realize. Why? Perhaps it’s the curse of knowledge, ego or laziness. Whatever it is, it’s paramount that you learn to avoid (or fix) these mistakes.

Keep reading

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?

Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true.

Keep reading

Many modern psychology researchers have suggested that the human brain has three (figurative) parts:

  1. The new brain – thinks (rational data)
  2. The middle brain – feels (emotions and gut feeling)
  3. The old brain – decides (takes input from both and pulls the trigger)

Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. However, neuromarketing as a field has suggested that the old brain, the old primitive “fight or flight” part, makes most of our decisions.

So how do we influence the old brain for greater growth?

Keep reading

Categories

AI agents for B2B marketing

Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.

This program is designed to keep you up-to-date with B2B marketing and AI.

Check out the program