Why should customers buy from you? How do you stand out and solve their problems better than anybody else?
Every marketer knows these are important questions, but finding the answers can be a challenge.
Messaging determines 80% of your conversion rate. It helps you grab your target audience’s attention, hit their pain points and aspirations, and build interest in what you’re selling.
Yet, there’s no one-size-fits-all approach to building the perfect messaging strategy.
Kyle Poyar, VP of Growth at OpenView, said it clearly: “Pricing is your most powerful and most immediate lever to accelerate growth.”
Changes in pricing are bound to have an impact on performance. It’s a mechanism that can change your business’s trajectory, but it doesn’t get enough attention.
One of my favorite UX quotes comes from Chikezie Ejiasi, Head of Studio and Design Systems at Google.
He wrote: “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met—so it’s important to be clear and precise. Thus, well-structured navigation and content organization goes hand in hand with having a good conversation.”
Creating a sense of urgency is one of the most powerful ways to turn potential customers into actual buyers. Urgency taps into deep psychological triggers that drive human behavior. When people perceive an opportunity as fleeting, they instinctively place a higher value on it.
This principle is why limited-time offers, exclusive deals, and scarcity-based tactics can be so effective. Without a reason to act now, potential buyers may procrastinate indefinitely, delaying their decision or forgetting about your offer altogether.
Expanding your reach and scaling your marketing strategy becomes a lot easier when every employee in your company is a brand ambassador.
Employee advocacy programs turn employees into advocates, shortening sales cycles, boosting growth, and helping your team differentiate from the crowd.
How did Outreach grow in just a few years to 50,000 monthly active users, $10 million in new bookings, and net revenue retention (NRR) of more than 140%?
By focusing intently on a single measurement, known as a north star metric.
ChatGPT is able to answer lots of difficult questions. It’s (mostly) available 24/7. It’s disruptive and could potentially become your best employee.
This raises some other difficult questions. Will the skills you’re learning today be obsolete by tomorrow if AI can do it better? Are chatbots going to steal marketers, writers, and developers’ jobs?
Netflix began in 1997 as a competitor to Blockbuster. Now, it has as many users as the entire population of Canada, UK, and Japan combined.
Last year, 10 out of the top 15 most streamed programs in the world were produced by Netflix. It’s is still the king of streaming.
Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention.
Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference.