Yardley is an SEO specialist with over a decade of experience, passionate about using innovative methodologies and tools to drive organic growth. He currently helps B2B and SaaS companies enhance their organic visibility.
Most B2B enterprises waste thousands on content that never ranks, converts, or builds authority. You hire cheap writers, churn out mediocre blog posts, and wonder why results never come. The ROI isn’t there because your approach is fundamentally broken.
Generic blog posts don’t work anymore. Period. Most B2B content fails because it’s just text on a page. While your competitors waste resources churning out 2,000-word articles nobody reads, market leaders are creating sustainable competitive advantages through design, video, and user experience that drive measurable SEO results.
Most B2B companies waste time on link-building tactics that don’t work. Link-building isn’t optional for B2B companies that want organic growth. It’s the backbone of sustainable SEO. Yet according to Backlinko, pages ranking #1 in Google have 3.8x more backlinks than positions #2-#10, while only 27% of B2B companies have a documented link-building strategy.
Most B2B companies abandon SEO before it has a chance to work. They invest for 2-3 months, see minimal results, and pull the plug—wasting resources and missing massive long-term opportunities.
The problem isn’t that SEO doesn’t work for B2B. It’s that most companies lack a proper framework for validating ROI and identifying early success signals. Without these, they make decisions based on gut feelings rather than data.
Most B2B marketers are wasting 60% of their content budget because their strategies fail to deliver measurable results. Marketers can’t distinguish between brand-building content and SEO-driven assets.
Your product pages aren’t ranking because you’re approaching content strategy backward. Most companies obsess over optimizing product pages directly while completely ignoring the content ecosystem that actually drives rankings.
Most B2B content strategies fail because they’re built on hope, not data. Recent industry research reveals that nearly 60% of B2B marketers consider their content strategy only “moderately effective” at best. When surveyed about the primary challenges, almost half pointed to a lack of clear goals and measurable objectives.
Your SEO strategy is probably failing. Not because you’re not working hard enough, but because you’re working on the wrong things.
Most companies spend months creating content, optimizing pages, and building links without knowing if any of it actually works. They implement random tactics based on “best practices” from 2018 and hope Google rewards them eventually. This is madness.