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Tom Whatley

Tom is the founder and CEO of Grizzle, a content marketing and SEO agency that helps SaaS, agencies, and technology brands generate demand and organic traffic through end-to-end solutions.

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

“You have to spend money to make money.”

This seemingly good-natured advice has spelled doom for millions of businesses worldwide. 

While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal.

That’s why Customer Acquisition Cost (CAC) is such a critical metric. It’s the single most important indicator to prevent reckless spending. In this post, we’ll show you how to calculate CAC, plus share a few tips to help you maintain it at a healthy level. 

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How to Become a Marketing Manager Header

With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager.

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Before you invest the time and effort it takes to get into the role, it’s essential to understand the responsibilities it entails.

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

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How to Automate Apps with Workflows & Integrations

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. But it should never replace the human touch. 

In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today.

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An In-Depth Guide to Technical SEO

Keyword research, high-quality content, link building, on-page SEO—these tactics help you improve organic rankings. But search engine optimization strategies will only take you so far. 

Getting your technical SEO house in order is the final piece of the puzzle in site ranking.

Technical SEO is about giving your searchers a top-quality web experience. People want fast-loading web pages, stable graphics, and content that’s easy to interact with. 

In this article, we’ll explore what technical SEO is and how it impacts website growth. 

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Conversion Rate Formulas to Accurately Calculate Growth

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales.

The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve.

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. We’ll also dive into the relationship between conversion rate and profitability and how to leverage your conversion rate formula to drive optimization efforts.

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Unique Selling Proposition Header

Why should customers buy from you? How do you stand out and solve their problems better than anybody else? Every marketer knows these are important questions, but finding the answers can be a challenge.

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition.

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business.

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How to Establish an Agency Content Strategy When Outbound Stops Working

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Cold email and referrals have often been quite effective. 

But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments.

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How to Craft (Or Pivot) Your Agency Value Proposition

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas.

As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. And so, the concept for a digital PR service was born. The goal was simple: validate demand or move on.

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