CX Optimization Agency Message Testing Blog Search Start 7-day trial for $1 Upskilling Teams Community Find a job Resources Help

Bud Hennekes

Content manager at CXL.

5 Lessons I Learned As CXL's Content Lead

After writing and editing nearly 100 blog posts for CXL, this week is my last week as content lead. The previous year has been one of the most rewarding and challenging periods of my career, and I’ve learned so much along the way. 

Here are five lessons I learned from running the CXL blog that not only apply to becoming a better marketer, but also a top-performer in all areas of your life.

Keep reading

WordPress vs Webflow

While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands. In this article we’ll take a thorough look at both WordPress and Webflow to help choose the right option for you. 

Keep reading

market-positioning

In today’s competitive environment, having a great product or service is table stakes for building a profitable and successful business at scale. 

Many companies, after all, have great products but struggle to keep the lights on. While many factors ultimately determine whether a business thrives or shutters, your market positioning strategy plays a critical role. 

This article will explore what market positioning is, how to position yourself effectively, and look at some examples from both established and up and coming brands. 

Keep reading

Segment vs Mparticle

As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit. 

If you need a line by line feature breakdown, a quick Google search will serve you best in that case. 

Instead, we’ll be covering the core use cases that customer data platforms address and explore whether Segment or Mparticle ultimately deserves a spot in your tech stack. 

Keep reading

learn digital marketing

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. 

But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.

Keep reading

The Best Books for Marketers (New and Old)

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami 

Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to get things done. 

Keep reading

The 2020 State of Conversion Optimization Report

It’s one of our favorite parts of the year! This is our fifth annual State of Conversion Optimization report. 

Keep reading

GA4 Is Here: Here’s What You Need to Know

Google Analytics 4 (GA4) officially launched in October 2020. Google’s update has left marketers and business owners scrambling to figure out how GA4 will affect their current (and future) marketing and data efforts. 

Do you need to rush to install it on all your sites? What makes GA4 so different compared to the current version of Google Analytics? 

In this article, we’ll fill you in on what you need to know. 

Keep reading

Lies, Damned Lies, and (Some) Marketing Statistics

One of the most challenging parts of producing high-quality content is finding and sourcing accurate statistics and research. You’ll often go down the sourcing rabbit hole only to discover that a statistic is from 2012 or that the study’s sample size consisted of just a few people—and that’s only after you make an effort to dig deeper.

With many outdated and misleading statistics crowding the first page of Google, how do you know which stats are legitimate? How can you use research to strengthen your content rather than regurgitating the same old stats?

Keep reading

No-Code is Here to Stay: What’s the Play for Marketers?

No-code and low-code tools are on the rise, with thousands of businesses and makers turning to a faster and cheaper way to test, validate, and build out their ideas. Leading the way, you have companies such as Zapier, Webflow, and Airtable transforming the way we work. 

As the reliance on these tools continue to grow, so too does the opportunity for technical and non-technical marketers alike to gain an edge and advance their marketing skill set. Marketers and businesses who take advantage of no-code and low-code now will be in position to reap the rewards. Those who ignore the shift will be passed by. 

So, as a marketer, what skills should you learn now to set yourself up for future success? For businesses, what’s the most effective way to approach building applications and software using no-code? We’ll take a look in this article. 

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories