In today’s competitive environment, having a great product or service is table stakes for building a profitable and successful business at scale.
Many companies, after all, have great products but struggle to keep the lights on. While many factors ultimately determine whether a business thrives or shutters, your market positioning strategy plays a critical role.
This article will explore what market positioning is, how to position yourself effectively, and look at some examples from both established and up and coming brands.
As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit.
If you need a line by line feature breakdown, a quick Google search will serve you best in that case.
Instead, we’ll be covering the core use cases that customer data platforms address and explore whether Segment or Mparticle ultimately deserves a spot in your tech stack.
The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice.
But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.
If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami
Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to get things done.
It’s one of our favorite parts of the year! This is our fifth annual State of Conversion Optimization report.
Google Analytics 4 (GA4) officially launched in October 2020. Google’s update has left marketers and business owners scrambling to figure out how GA4 will affect their current (and future) marketing and data efforts.
Do you need to rush to install it on all your sites? What makes GA4 so different compared to the current version of Google Analytics?
In this article, we’ll fill you in on what you need to know.
One of the most challenging parts of producing high-quality content is finding and sourcing accurate statistics and research. You’ll often go down the sourcing rabbit hole only to discover that a statistic is from 2012 or that the study’s sample size consisted of just a few people—and that’s only after you make an effort to dig deeper.
With many outdated and misleading statistics crowding the first page of Google, how do you know which stats are legitimate? How can you use research to strengthen your content rather than regurgitating the same old stats?
No-code and low-code tools are on the rise, with thousands of businesses and makers turning to a faster and cheaper way to test, validate, and build out their ideas. Leading the way, you have companies such as Zapier, Webflow, and Airtable transforming the way we work.
As the reliance on these tools continue to grow, so too does the opportunity for technical and non-technical marketers alike to gain an edge and advance their marketing skill set. Marketers and businesses who take advantage of no-code and low-code now will be in position to reap the rewards. Those who ignore the shift will be passed by.
So, as a marketer, what skills should you learn now to set yourself up for future success? For businesses, what’s the most effective way to approach building applications and software using no-code? We’ll take a look in this article.
What worked in SEO, content, and growth just a few months ago may not be effective today. Making things even more challenging, there’s so much noise. Is that top-ranked content on Google actually the best thing out there? Or is it the same “me too” content?
We identified top marketers based on some good-but-imperfect criteria (e.g., mentions on marketing sites, social media presence, recent presentations, etc.).
Then, we used that expert seed list to gather opinions on which people, sites, and books all marketers should listen to, read, or watch.
Nearly 75% of SaaS companies offer a free trial. Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business.
But while free trials are commonplace, how long should yours be? Should you require a credit card? How can you get more users to purchase?