How To Sell To Impulse Buyers
Raise your hand if you’ve ever made an impulse purchase.
All Things Growth and Marketing
5 Factors Making Your Site More (or Less) Credible
Who are you more likely to trust to tell you the truth: a preschool teacher or a used car salesman? A firefighter or a magician? A child or a politician?
Some people are simply deemed more or less credible based on surface-level factors. The same is true for websites. [Tweet It!]
You have to know what makes your site the child or the politician.
6 UX Mistakes You’re Probably Making (and How to Fix Them)
Have you ever wished for a tap to call button on a mobile site? Or struggled to tap a tiny link? Have you ever wondered what would happen after you clicked a button on a site? Or, worse, wondered what to do next on a site?
If you answered yes to any of those questions, you’ve experienced a UX mistake. They’re more common than most people realize. Why? Perhaps it’s the curse of knowledge, ego or laziness. Whatever it is, it’s paramount that you learn to avoid (or fix) these mistakes.
Running Before You Walk: What You Need to Know About Personalization
Web personalization is all the rage, but are you trying to run before you’ve learned how to walk?
When Jargon Converts (and When It’s Just Cheesy)
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?
Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true.
9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
According to Google Trends, the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years.
The Wrong (and Right) Ways to Test Content Titles
When it comes to traffic acquisition, the money is in the headline.
The 2016 State of Conversion Optimization Report
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
5 Insights from Every Speaker of CXL Live 2016
CXL Live 2016 was a smashing success. The speakers were amazing, the resort phenomenal, and the networking world-class.
6 Neuromarketing Stimuli That Speak to the Old Brain
Many modern psychology researchers have suggested that the human brain has three (figurative) parts:
- The new brain – thinks (rational data)
- The middle brain – feels (emotions and gut feeling)
- The old brain – decides (takes input from both and pulls the trigger)
Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. However, neuromarketing as a field has suggested that the old brain, the old primitive “fight or flight” part, makes most of our decisions.
So how do we influence the old brain for greater growth?