All Things Growth and Marketing

High Velocity

Mark Zuckerberg famously said, “Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.”

Since then, startups and growth marketers have latched onto the statement. “Move fast and break things” has become a way of life, an ideal for aspiring entrepreneurs who just want to hustle all day, hustle all night like Gary Vaynerchuk.

But how true is that statement, which Mark made many, many years ago?

Does it apply to testing and experimentation? The philosophy of high velocity testing, made popular by a number of different testing and growth experts, certainly makes the case that it does.

Keep reading

NPS isn’t the end-all be-all of customer data. But it does give you some insight into customer loyalty and satisfaction.

One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. This lets you market to them in different ways. You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about.

But can you turn a detractor into a promoter?

Keep reading

Buyer Modalities

As optimizers and business owners, you’re striving to better understand your audience. Who visits your site? What are they looking for? What will make them convert to paying customers?

To help answer these questions, buyer modalities were created to help categorize visitors and their purchase behavior. The only problem?

Buyer modalities are meaningless and personality models as a whole are extremely difficult to apply to online marketing and optimization.

Keep reading

You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead, you experience:

  • Low open & click-through rates
  • High unsubscribe rates
  • And worse, you’ve been reported for spam.

So what are all the other successful email marketers doing that you’re not? Are they smarter than you? Is there some secret tool everyone is keeping to themselves?

No.

Here’s the difference: You’re “spraying & praying” by sending the same emails to your entire email list.

And this needs to end.

Keep reading

Credibility

Who are you more likely to trust to tell you the truth: a preschool teacher or a used car salesman? A firefighter or a magician? A child or a politician?

Some people are simply deemed more or less credible based on surface-level factors. The same is true for websites. [Tweet It!]

You have to know what makes your site the child or the politician.

Keep reading

Categories

AI agents for B2B marketing

Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.

This program is designed to keep you up-to-date with B2B marketing and AI.

Check out the program