Running Before You Walk: What You Need to Know About Personalization
Web personalization is all the rage, but are you trying to run before you’ve learned how to walk?
All Things Growth and Marketing
When Jargon Converts (and When It’s Just Cheesy)
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?
Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true.
9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
According to Google Trends, the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years.
The Wrong (and Right) Ways to Test Content Titles
When it comes to traffic acquisition, the money is in the headline.
The 2016 State of Conversion Optimization Report
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
5 Insights from Every Speaker of CXL Live 2016
CXL Live 2016 was a smashing success. The speakers were amazing, the resort phenomenal, and the networking world-class.
6 Neuromarketing Stimuli That Speak to the Old Brain
Many modern psychology researchers have suggested that the human brain has three (figurative) parts:
- The new brain – thinks (rational data)
- The middle brain – feels (emotions and gut feeling)
- The old brain – decides (takes input from both and pulls the trigger)
Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. However, neuromarketing as a field has suggested that the old brain, the old primitive “fight or flight” part, makes most of our decisions.
So how do we influence the old brain for greater growth?
How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)
Symbolism is a tricky thing. Different symbols mean different things to different people based on different backgrounds and past experiences. That’s why icons can easily flop, if they’re not properly tested. After all…
If the user can’t use it, it doesn’t work. [Tweet It!]
How to Find Correlative Metrics For Conversion Optimization
When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan.
Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for.
The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster
When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Optimizers tend to forget that the entire funnel requires optimization.
Focusing on your signup page will help you increase trial signups upfront. But the major questions are:
- Are paid signups significantly going to go up?
- Would increasing free trials result in churn increasing?