All Things Growth and Marketing

PPC Mistakes

In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?”

That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often.

If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information.

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Growth Hacking

You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.

Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.

Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.

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Habits

You’re familiar with the phrase, “A creature of habit.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit.

Think about what dish soap is sitting by your sink or under the counter. When is the last time you put serious thought into what dish soap to buy? What about your toothbrush? Toothpaste?

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If your site isn’t credible, you’re scaring off many would-be buyers. But credibility is contextual, and some attempts to add credibility can backfire.

How, then, can you create a web page that inspires trust, not skepticism—that aids a purchase instead of deterring it?

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Copywriting Mistakes

Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless.

It’s easy to look around and think, “Yeah, I could have written that.”

Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.

To avoid making them yourself, it’s important to be aware of the most common (and costly) copywriting mistakes plaguing sites.

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System 2

What drives your decision-making? Trick question. Two drivers are behind the wheel: system one and system two.

Which system is driving right now? Which system was driving when you bought that new house? How about when you solved difficult math problems in Grade 11?

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