All Things Growth and Marketing

Form design

If you’re not following form design best practices, you’re leaving a lot of money on the table.

While forms aren’t the sexiest part of conversion optimization, they tend to be the closest to the money—the macro-conversions. Spending a little time optimizing forms can be some of the most important optimization work you can do.

Of course, best practices don’t work the same on all sites. It’s contextual. But generally, implementing form design tactics that work more often than not is a good way to get started.

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Economic Moats

When Warren Buffett coined the term “economic moat”, he stated that the products that have wide, sustainable moats around them, are the ones that deliver rewards to investors.

That’s why determining the competitive advantage of any company is key to investing, to which moats were initially tethered: a bigger moat makes a stock a better bet.

But the implications are broader, for companies large and small. An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy.

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Unique value proposition

Your brand’s value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.

It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.

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Social login

We are always striving to boost conversion rates and encourage users to engage more.

Forward-looking businesses are using social login, also known as social sign-on, to do just that.

For the uninitiated, social login allows users to access websites using their existing social account IDs, such as Facebook, Twitter, and LinkedIn.

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Data blending

Over the last years, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer.

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful.

A relatively new feature, data blending, came out last year. This underused function can do a lot of cool things; it also has some limitations. Once you’ve got your head around the basics, the possibilities are endless.

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Guide to TikTok Ads

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads.

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising.

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions.

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Marketing Integrations

More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus.

On top of this, the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.

At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here?

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AI agents for B2B marketing

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