All Things Growth and Marketing

Creating urgency

Creating a sense of urgency is one of the most powerful ways to turn potential customers into actual buyers. Urgency taps into deep psychological triggers that drive human behavior. When people perceive an opportunity as fleeting, they instinctively place a higher value on it. 

This principle is why limited-time offers, exclusive deals, and scarcity-based tactics can be so effective. Without a reason to act now, potential buyers may procrastinate indefinitely, delaying their decision or forgetting about your offer altogether.

Keep reading

Marketing and AI

ChatGPT is able to answer lots of difficult questions. It’s (mostly) available 24/7. It’s disruptive and could potentially become your best employee.

This raises some other difficult questions. Will the skills you’re learning today be obsolete by tomorrow if AI can do it better? Are chatbots going to steal marketers, writers, and developers’ jobs?

Keep reading

Guide to Storytelling

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

Keep reading

Science of familiarity

Do you remember when Slack launched? At the time, I was a diehard HipChat fan. Needless to say, I wasn’t interested in trying Slack.

I considered it nothing more than a passing trend. Now? I use it for an average of 10 hours a day for personal and professional reasons. (Sorry, HipChat.)

What’s going on here? How’d I go from loathing something to using it daily in the span of just 3-4 weeks? It’s called the mere-exposure effect, which means we tend to develop a preference for things just because we’re familiar with them.

Keep reading

Product Bundling

It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices:

  • Add more college basketball—you’re highest-rated programming—to the schedule.
  • Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else).

Which creates the more profitable programming bundle?

Keep reading

The difference between great ideas and great marketing is in the planning. A great idea has the potential to drive traffic and sales, but if you don’t communicate it in the right way to the right people, it will never take off. 

In this article, you’ll learn how to plan and validate content using a marketing matrix so your next great idea strikes a chord with your target audience. 

Keep reading

Categories

AI agents for B2B marketing

Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.

This program is designed to keep you up-to-date with B2B marketing and AI.

Check out the program