A Step-By-Step Guide To Customer Journey Mapping
“How do we get our customers to do what we want them to do?”
Digital marketers get asked this question all the time. But it’s the wrong question.
All Things Growth and Marketing
Why You Need an Analytics Audit: How To Make Sure Your Data Is Accurate
Data is big business. 90% of corporate strategies involve investing in data to reach new audiences and personalize experiences.
But what if the data they’re relying on isn’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often lead to misguided decision-making.
How To Use the Psychology of Web Design To Influence User Behavior
You’ve only got a small window of time to capture a user’s attention.
The best websites subtly persuade users to explore and convert. They’re complex to design but should be simple to navigate. Every element must be intentionally placed and work coherently.
Nudge Marketing: From Theory to Practice
It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi.
The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%.
Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. That’s a nudge.
Heuristic Analysis for UX: The Ultimate Guide to Usability Evaluation
No top conversion optimization agency, consultant, or specialist operates without a heuristic framework of some sort, and neither should you.
The earlier you catch any issues in your site’s usability, the easier—and cheaper—they are to fix.
Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers
What if each email you sent earned you a 2000% ROI?
Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.
Using the 8 Basic Principles of Communication To Drive Your Marketing
76% of customers would rather buy from a brand they feel connected to over a competitor.
Strong communication skills drive differentiation and memorability in marketing. That’s why you should understand the basic principles of communication and use them as a driving force behind your messaging.
Guide to Reducing Customer Churn: What Is It and How To Detect It
You’ve acquired a ton of customers lately for your company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel.
However, soon after sign-up, they seem to fly right out the back door. Why is this happening? Why do customers leave—or use the service less—often without saying anything?
How to Write the Perfect Unique Selling Proposition (USP): The CXL Guide
Why should customers buy from you? How do you stand out and solve their problems better than anybody else?
Every marketer knows these are important questions, but finding the answers can be a challenge.
Messaging Strategy: How To Win With Effective Messaging
Messaging shapes how customers understand what you sell, why it matters, and why they should choose you instead of an alternative.
That message also needs to stay consistent wherever customers encounter the business. Gartner’s research found that 69% of B2B buyers report inconsistencies between information on company websites and what sellers tell them. That disconnect can create mistrust before a purchase is made.
A messaging strategy gives marketing, sales, product, and other customer-facing teams a shared foundation for what to say, who to say it to, and how to communicate the value behind the product.