Conversion Optimization & Marketing Blog

Customer Stories: Achieving 48% YoY growth and a 300-strong workforce

Cloudways, a cloud hosting provider that connects with cloud services like Amazon and Google, recently reached 48% YoY growth shortly after being acquired by DigitalOcean for $350 million.

A core element of this growth trajectory was transitioning from a service-based to a SaaS model. Muhammad Saad Khan, who pioneered the marketing efforts during this transition, is telling us how they did it.

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The why’s and how’s of marketing attribution: A data-driven guide

Mediocre brands guess: “It seems like our latest run of Facebook ads is working well.”

Top-tier brands know: “Our current Facebook ad set is driving traffic, but it’s our retargeting pixel that’s converting customers.”

It’s the data-driven understanding of what works—and what doesn’t— that separates sophisticated marketers from the pack.

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Demand generation vs. lead generation: Integrating both to drive growth

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.

How did they do it? With a tactical understanding of two different marketing strategies: demand generation and lead generation.

Now, should you pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, or tap into existing demand to build a pipeline of high-intent leads?

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The 5 Google Ads mistakes that will make you lose money

Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.

Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are five common mistakes that lead to lost revenue.

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How To Use Psychographics: The Marketer’s Guide

Are you sold on the idea that it’s beneficial to understand your customer personas?

Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.

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Attribution models for marketers: How to get accurate insights that matter

You’ve worked all quarter on a new content marketing series and conversions are ticking upwards.

Do you attribute these conversions exclusively to your content? What about the customers who clicked through to your article from your social media page—do you attribute those conversions to socials or to the article (or both)?

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The Scarcity Principle: 17 Product Scarcity Examples That Boost Sales

It’s a cultural trope to “want what you can’t have,” but it’s also a principle based on decades of psychological research.

That principle, scarcity, is incredibly powerful in marketing, persuasion, and conversion optimization—when done right, especially in a free market with limited resources. If people believe that they’ll be missing out on something, they’ll be prompted to act more quickly to get it.

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Differentiation strategy: what it is, why it’s critical, and how to get it right

No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.

Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy.

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A Step-By-Step Guide To Customer Journey Mapping

“How do we get our customers to do what we want them to do?”

Digital marketers get asked this question all the time. But it’s the wrong question.

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Why You Need an Analytics Audit: How To Make Sure Your Data Is Accurate

Data is big business. 90% of corporate strategies involve investing in data to reach new audiences and personalize experiences.

But what if the data they’re relying on isn’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often lead to misguided decision-making.

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All Things Growth and Marketing

Customer Stories: Achieving 48% YoY growth and a 300-strong workforce

The why’s and how’s of marketing attribution: A data-driven guide

Demand generation vs. lead generation: Integrating both to drive growth

The 5 Google Ads mistakes that will make you lose money

How To Use Psychographics: The Marketer’s Guide

Attribution models for marketers: How to get accurate insights that matter

The Scarcity Principle: 17 Product Scarcity Examples That Boost Sales

Differentiation strategy: what it is, why it’s critical, and how to get it right

A Step-By-Step Guide To Customer Journey Mapping

Why You Need an Analytics Audit: How To Make Sure Your Data Is Accurate

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