Google Tag Manager (GTM) is probably the single most useful tool that your team can use to collect data and inform smart marketing decisions.
Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point.
If you’re an ecommerce marketer, you send tons of emails regularly.
Black Friday, Valentine’s Day, BOGO, order confirmations, thank you mails, cart reminders—the list is endless. And if you aren’t promoting the right product to the right people at the right time, all those mails are useless.
Generating revenue (and not simply opens and clicks) via email marketing requires a strong strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email.
Cloudways, a cloud hosting provider that connects with cloud services like Amazon and Google, recently reached 48% YoY growth shortly after being acquired by DigitalOcean for $350 million.
A core element of this growth trajectory was transitioning from a service-based to a SaaS model. Muhammad Saad Khan, who pioneered the marketing efforts during this transition, is telling us how they did it.
Mediocre brands guess: “It seems like our latest run of Facebook ads is working well.”
Top-tier brands know: “Our current Facebook ad set is driving traffic, but it’s our retargeting pixel that’s converting customers.”
It’s the data-driven understanding of what works—and what doesn’t— that separates sophisticated marketers from the pack.
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.
How did they do it? With a tactical understanding of two different marketing strategies: demand generation and lead generation.
Now, should you pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, or tap into existing demand to build a pipeline of high-intent leads?
Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are five common mistakes that lead to lost revenue.
Are you sold on the idea that it’s beneficial to understand your customer personas?
Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.
You’ve worked all quarter on a new content marketing series and conversions are ticking upwards.
Do you attribute these conversions exclusively to your content? What about the customers who clicked through to your article from your social media page—do you attribute those conversions to socials or to the article (or both)?
Scarcity is one of the oldest principles in persuasion: when access to something feels limited, people tend to place more value on the opportunity and make decisions faster.
In marketing, that might mean low stock, a limited release, fixed capacity, or a genuine deadline. Recent research still links perceived scarcity with greater urgency, but scarcity can also backfire when the constraint feels artificial or misleading.
Differentiation strategy is about giving people a clear reason to choose you instead of the other options they are already considering. That can come from the product, the audience you serve, the way you sell, the experience you provide, your brand, or your economics. But if the difference only exists in your copy, or a competitor can copy it next quarter, it is not much of a strategy.