Segmentation and Persona Research Course
Drive conversions & engagement with segmentation and persona research
1h 56min | 8 lessons | 8 downloadable resources
In this course, you will learn how to:
- Develop detailed customer personas based on real data.
- Segment your audience for more personalized and effective marketing.
- Use behavioral and demographic insights to refine targeting.
- Align messaging with customer needs to improve engagement and sales.
- Build a segmentation strategy that increases retention and lifetime value.
Trusted by marketers at
Master segmentation & persona research to improve messaging and drive customer engagement
Course Length:
1h 56min. 8 lessons.
Guessing who your customers are leads to wasted ad spend, weak engagement, and lost revenue. The best brands don’t rely on assumptions, they use data to segment their audience, refine messaging, and build stronger connections. This course gives you the proven frameworks to identify high-value customers, create detailed personas, and craft personalized marketing that drives real results.
After completing this online course on segmentation & persona research, you will be able to assist your team and company with:
- Develop customer segments that improve targeting and conversion rates.
- Create detailed personas that guide content, messaging, and product decisions.
- Use audience research to personalize marketing campaigns.
- Identify and prioritize high-value customer groups.
- Align marketing, sales, and product strategies with real customer insights.
This course is for you if you are responsible for:
- Marketers looking to improve targeting and customer engagement.
- Growth teams responsible for increasing conversions and retention.
- Business owners who want to better understand their ideal customers.
- Product teams focused on aligning features with customer needs.
- Anyone responsible for crafting messaging that resonates with the right audience.
Look no further than CXL, this is the best and most recommended course you will find on Segmentation & Persona Research.
Subscribe now and get access
Course Curriculum
Segmentation and persona research
Course Introduction & Overview
Understanding Segmentation
Segmentation Deep Dives
How to Build Segments
Buyer Personas
Building Personas
Bringing it All Together
For the past decade, Osman Javed has been building and scaling product marketing strategies for high-growth enterprise startups. Osman started his career in technology consulting, and after a brief stint in product management, found a passion for product marketing and all things go-to-market.
Osman Javed is currently responsible for Product Marketing at Cresta and previously built Product Marketing functions at Tanium and Zuora.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Segmentation & Persona Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.