Have you looked at your competition? They probably are very similar to you and that’s not helping you make more money. In this episode, Peep discusses why research and building your brand is key to stand out against the sea of sameness.
What do you do if what you say
about your company on your
website is exactly the same what
everybody else is saying, like
your competitors saying on the
website. This is a very typical
case so the other day I was
Googling or I was checking out
the competition for CXL
You know just going you know
from one web site to another and
evaluating the value
propositions and seeing how
they're presenting their you
know their business.
And basically my conclusion was
in this market in this online
learning space is the sea of
sameness pretty much everybody
is saying the exact same things
And this is probably very true
about you as well.
Have you done research like
looking into your next project
management software or invoicing
billing accounting one of those
you know it's a commodity that
projects products most often
what you see is that everybody
is saying the exact same thing
that some are doing a little
better job than others maybe
design or copy wise but
essentially it boils down to the
very same logical rational
So what do you do you invest in
your brand. Your brand is what's
going to going to set you apart.
Do you sell an idea.
And if people are going to like
that idea the story they're
going to buy from you not these
other guys even though on paper
they can rationally.
It's pretty much the same stuff
but they're just like they're
like how you position yourself
like they'd like to buy into the
idea that you really represent
the idea that you hold in their
brain about you whenever you
give people an emotional reason
to buy from you they'll go for
Do you like videos like this? Please subscribe to my channel
The Pe:p Show is a series of short and to the point videos. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business. I will also be interviewing industry peers on various topics like digital marketing, growth hacking, and more.
Peep Laja is the founder of CXL. He's a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.
After setting up and running Speero (previously CXL Agency) for five years, he started CXL Institute, where data-driven marketers get trained.
Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.