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LATEST ARTICLES
What is a marketing engineer, and why are companies hiring them?
In April, Google’s Marvin Chow posted on LinkedIn that “marketing engineers are the hire of 2026.” By September, the Wall Street Journal was writing about the role. We’ve seen this before. Remember when everyone was a “growth hacker”? Marketing has a habit of inventing new titles for work people already do. So […]
Marketing hiring trends 2026: The skills employers want in Q3
At the beginning of each quarter, we scrape hundreds of marketing job descriptions on LinkedIn.The goal is to track how AI is changing marketing hiring and what companies expect from new hires. We did it in Q1. Again in Q2. And now we have the Q3 numbers. This time, we […]ChatGPT Is citing Reddit less. What does It mean for marketers?
During July and August 2026, Reddit was one of the most visible sources inside AI search. Then, almost overnight, something changed. According to data from Promptwatch, Reddit represented an average 3.83% of citations in ChatGPT Search between July 18 and August 7. Between August 14 and 17? 0.52%.That’s an 86.4% […]AI for CRO research: what to automate (and what not to)
AI can speed up CRO research. But which parts should you actually trust it with? That’s the question we set out to answer in one of our AI Native Marketer workshops, hosted by CXL President Hesh Fekry and CRO consultant Ruben de Boer, who has spent more than 15 years […]How we built an AI-powered research engine for AEO and GEO
In July 2026, as part of our AI Native Marketer program, we ran a live workshop on building an AI-powered AEO and GEO research pipeline. There’s increasing pressure on marketers to keep up with AI search. Follow the right people, read the latest studies, monitor LinkedIn, subscribe to every newsletter, […]
