CRO & Testing

On-Site Personalization

In 1999, David Weinberger, a technologist and co-author of  The Cluetrain Manifesto, wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.”

Two decades later, ironically, personalization is being used by companies attempting to make the online experience more human.

Personalization has grown rapidly since David’s statement. So much so that personalized experiences have become the norm, not an option. [Tweet it!]

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m(Dot) vs. Responsive vs. Adaptive

Every once in a while a big debate comes along in the conversion optimization industry. There was the carousel debate, the hamburger menu debate, the above the fold debate, etc.

Optimizers have been debating another question: Which mobile design is best for optimizers?

Is it m(Dot) design, responsive design, or adaptive design? All three options have their unique pros and cons as far as UX and SEO go, but which is most suitable for someone running experiments and tests on the regular?

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What’s more important, traffic or conversions? If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business?

Unless you’re in the pageview business, you should first and foremost care about conversions. Conversions take place when targeted traffic meets relevant offer. It all starts with doing your persona research and understanding what your customers need or want.

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How do CRO professionals run experiments in 2019? We analyzed 28,304 experiments, picked randomly from our Convert.com customers.

This post shares some of our top observations and a few takeaways about:

  • When CROs choose to stop tests; 
  • Which types of experiments are most popular;
  • How often personalization is part of the experimentation process;
  • How many goals CROs set for an experiment;
  • How costly “learning” from failed experiments can get.

Let’s begin.

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Images conversion rate

People hardly buy anything without seeing it. Usually, they also want to touch it, hold it, or take it for a spin. You really can’t do those things online (unless it’s SaaS product). So, to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.

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Email is one of the few marketing channels that spans the full funnel. You use email to raise awareness pre-conversion. To stay connected with content subscribers. To nurture leads to customers. To encourage repeat purchases or combat churn. To upsell existing customers.

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AI agents for B2B marketing

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