CRO & Testing Archives

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.

All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for offers prevailing? Which strategies are brands using—or neglecting?

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SaaS CRO: What You’re Not Testing (But Should)

Think back to the last experiment you ran for your SaaS company. What were you trying to learn or improve? Maybe you wanted to increase email captures or free-trial leads.

Now try to think of the last time you experimented with something other than your acquisition strategy. If you’re struggling, you’re not alone.

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Client-Side Vs. Server-Side A/B Testing Tools: What’s The Difference?

Marketers of all stripes are obsessed with tools.

This obsession has bred comprehensive lists of growth tools, SEO tools, and general online marketing tools. It is no different with us in conversion optimization. We nerd out on testing tools.

Though no optimization program has ever hinged on which tool you used, there are important distinctions between A/B testing tools—from the statistics they use, their price, and more.

One thing that is often either overlooked or misunderstood is the difference between client-side and server-side testing tools.

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10 Conversion Optimization Myths that Just Won’t Go Away

Every industry is plagued by myths, misunderstanding, and half truths. This is especially true in digital marketing, and conversion optimization is no exception.

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Confidence Intervals: A Guide for A/B Testing

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates.

Even if you’re simply a consumer of such reports, understanding confidence intervals is helpful. If you’re in charge of preparing and presenting those reports, it’s essential.

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JavaScript vs. Python: Which Should Marketers Learn?

Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn.

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How to Hire a CRO Agency: A Process to Get It Right

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority.

As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning more attention. Hiring an agency can make sense for companies that don’t have the time or resources to build an in-house team.

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The Conversion Rate that Actually Matters in Mobile Apps

Conversion optimization for mobile apps is getting more sophisticated. At first, click-through rate was key. Then we became more performance-oriented and measured click-to-install conversion rate. But that’s just not enough today.

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How To Boost Ecommerce Sales With Upselling

What is the impact of upselling in ecommerce?

According to Forrester research analyst Sucharita Kodali, product recommendations are responsible for 10 to 30% of ecommerce site revenues.

Way back in 2006, Amazon reported that 35% of its revenues were a direct result of its cross sales and upsells.

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“Don’t Build a Growth Team?”: 9 Reasons Why They Might Fail

I love running growth teams.

It’s everything I could want from a job. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests.

I’ve spent years running these teams—but I don’t know if I’ll ever build one again. I doubt that I’ll even have a growth team at any company I’m managing in the future.

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CRO & Testing

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

SaaS CRO: What You’re Not Testing (But Should)

Client-Side Vs. Server-Side A/B Testing Tools: What’s The Difference?

10 Conversion Optimization Myths that Just Won’t Go Away

Confidence Intervals: A Guide for A/B Testing

JavaScript vs. Python: Which Should Marketers Learn?

How to Hire a CRO Agency: A Process to Get It Right

The Conversion Rate that Actually Matters in Mobile Apps

How To Boost Ecommerce Sales With Upselling

“Don’t Build a Growth Team?”: 9 Reasons Why They Might Fail

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