If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap.
But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending.
If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc.
But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually deteriorate? Are you doing something wrong? Not necessarily.
The thing is that leads age – they become uninterested in what you have to offer for a variety of reasons (job changes, bankruptcy, already found a better product/service, etc.) Or they just don’t bother to open your emails.
Can you remember the last time your parents scolded you for swearing?
Throughout childhood, we’re conditioned to believe that swearing is inappropriate and crass. You could offend someone, it makes you seem uneducated, it’s unprofessional in the workplace… the list of reasons we’ve been told not to swear goes on and on.
But how bad is swearing, really? Is there a chance that it could be beneficial in business and optimization? As with most things people have told you that you absolutely should not do, there’s a chance you should be testing it.
Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 7th year – and the format has proven to be so successful that the event has been replicated in many other countries.
Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.
In his famous novel, 1984, George Orwell wrote, “Big Brother is Watching You.”
When you’re browsing around online, someone is watching you, too. Actually, a lot of someones. Sites collect plenty of data about each and every visitor that passes through. “The more data, the better,” they say.
But you’re already well aware of that because all smart optimizers are watching their visitors (and customers) as closely as possible.
All of that data is now being used for website personalization in an effort to increase conversions. But, by their own admission and according to consumer opinion, it seems that companies are getting personalization all wrong.
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.
One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.
Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand.
The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site.
Developing organizational trust in your process and results is the most critical piece in the optimization process.
Throughout his life, architect Bill Claudill wrote down notes on this and that, and organized those thoughts under the title This I Believe. When Tom Peters turned 60, he decided to scribble down 60 thoughts, one for each year – that seemed to capture his professional and personal journey.
I turn 36 in a couple of days (June 24). Much younger than the above named folks, but I decided to do the same. I wrote down 25 TIBs – things I believe to be true.
Most people stick to one end of the testing spectrum, which is where iterative testing falls. Why? Likely because it’s the most talked about, the most publicized.
However, there is another end of the spectrum to explore, which is where innovative testing falls. Understanding one without the other is a disservice to yourself, your colleagues and your boss / clients.
A solid testing program includes the full spectrum.