Why Sites in High-Growth Industries Have Terrible UX
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong.
User Experience & Persuasive Design
Chatbots vs. Live Chat: The Questions You Should Ask
There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users.
Web chat is often the first impression for customer service interactions. While chat services initially connected consumers with real customer service staff, chatbots have become increasingly common—for obvious reasons and with obvious limitations.
How to Build a User Research Culture
In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI.
But it’s also essential—89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences.
5 Critical Factors for Optimizing Luxury Ecommerce Sites
Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.
And in the 1990’s, Ford Motor Group learned that the hard way. They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful.
And for nearly 20 years, Ford’s luxury division lost money until it was sold off in 2007.
The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services.
Dual Process Theory: Analyzing Our Thought Process for Decision-Making
Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics, such as the dual process theory, in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.
Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.
Emotional Design for Higher Conversions
Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically.
The Scrappy Entrepreneur’s Guide to Usability Testing
Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner.
“I don’t have the luxury of focusing on UX right now,” you may say to yourself.
But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to any other priorities you may have. In fact, you can run quite lean and get game-changing usability metrics pretty quickly.
SaaS Churn: 9 Case Studies That Will Help You Make More Money
Understanding how to reduce customer churn is critical to the success of your SaaS company.
David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.
A 10-Step Process to De-Risk Your Redesign Projects
What we know today as a “website redesign” isn’t what it used to be.
‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why.
Ecommerce UX Mastery: Beginner to Pro in a Blog Post
In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking.
But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”