Net Promoter Score (NPS) is a valuable customer experience tool, and companies everywhere use it to improve their experience and boost revenue.
But there are many misconceptions and misuses of NPS, and this piece will address those, in addition to showing you how you can actually get value from the tool.
There’s no shortage of SEO advice on how to rank higher for key terms. Create high-quality content. Have an effective distribution strategy. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. But what does it take to do it right?
In this article, we’ll look at what the link gap is, how to effectively close it, and the keys to outrank your competition through your link building efforts.
Third-party cookies are the new Flash. Safari and Firefox have already started to wean advertisers from them. Now, reluctantly, Google is, too.
Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share—are decisions that affect the Internet, especially paid advertising.
“Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author.
Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert.
How do some of the most successful SaaS companies approach their demos?
In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.
The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt.
Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these opportunities requires the understanding that the pre-pandemic rulebook no longer applies.
In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust.
The conversion funnel is arguably the most important part of every ecommerce website. It’s where the magic happens: visitors turn into customers.
And yet, as marketers we know all too well, that not all visitors who put a product into their cart end up purchasing.
Just moments away from buying, they end up having second thoughts, getting distracted, or going with your competition.
Queue the dreaded “abandon cart.”
As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit.
If you need a line by line feature breakdown, a quick Google search will serve you best in that case.
Instead, we’ll be covering the core use cases that customer data platforms address and explore whether Segment or Mparticle ultimately deserves a spot in your tech stack.
Why do some ads perform better than expected? Why does an ‘ugly’ CTA sometimes convert better than one that is professionally designed? Understanding perceptual sets and how they affect our behavior and decisions can give you better insight into improving and optimizing your marketing strategy.
Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult.
You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you: