Conversion Optimization & Marketing Blog

The Scarcity Principle: 17 Product Scarcity Examples That Boost Sales

It’s a cultural trope to “want what you can’t have,” but it’s also a principle based on decades of psychological research.

That principle, scarcity, is incredibly powerful in marketing, persuasion, and conversion optimization—when done right, especially in a free market with limited resources. If people believe that they’ll be missing out on something, they’ll be prompted to act more quickly to get it.

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Differentiation strategy: what it is, why it’s critical, and how to get it right

No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.

Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy.

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A Step-By-Step Guide To Customer Journey Mapping

“How do we get our customers to do what we want them to do?”

Digital marketers get asked this question all the time. But it’s the wrong question.

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Why You Need an Analytics Audit: How To Make Sure Your Data Is Accurate

Data is big business. 90% of corporate strategies involve investing in data to reach new audiences and personalize experiences.

But what if the data they’re relying on isn’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often lead to misguided decision-making.

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How To Use the Psychology of Web Design To Influence User Behavior

You’ve only got a small window of time to capture a user’s attention.

The best websites subtly persuade users to explore and convert. They’re complex to design but should be simple to navigate. Every element must be intentionally placed and work coherently.

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Nudge Marketing: From Theory to Practice

It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi.

The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%.

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. That’s a nudge.

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Heuristic Analysis for UX: The Ultimate Guide to Usability Evaluation

No top conversion optimization agency, consultant, or specialist operates without a heuristic framework of some sort, and neither should you.

The earlier you catch any issues in your site’s usability, the easier—and cheaper—they are to fix.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

What if each email you sent earned you a 2000% ROI?

Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.

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Using the 8 Basic Principles of Communication To Drive Your Marketing

76% of customers would rather buy from a brand they feel connected to over a competitor.

Strong communication skills drive differentiation and memorability in marketing. That’s why you should understand the basic principles of communication and use them as a driving force behind your messaging.

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Guide to Reducing Customer Churn: What Is It and How To Detect It

You’ve acquired a ton of customers lately for your company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel.

However, soon after sign-up, they seem to fly right out the back door. Why is this happening? Why do customers leave—or use the service less—often without saying anything?

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The Scarcity Principle: 17 Product Scarcity Examples That Boost Sales

The Scarcity Principle: 17 Product Scarcity Examples That Boost Sales

Differentiation strategy: what it is, why it’s critical, and how to get it right

A Step-By-Step Guide To Customer Journey Mapping

Why You Need an Analytics Audit: How To Make Sure Your Data Is Accurate

How To Use the Psychology of Web Design To Influence User Behavior

Nudge Marketing: From Theory to Practice

Heuristic Analysis for UX: The Ultimate Guide to Usability Evaluation

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

Using the 8 Basic Principles of Communication To Drive Your Marketing

Guide to Reducing Customer Churn: What Is It and How To Detect It

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