CRO & Testing

Three Hard Truths About A/B Testing

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!

Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Keep reading »

Are You Providing Answers to Magic Questions?

The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal. Keep reading »

Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it? Keep reading »

People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

Keep reading »
What to Call Your Call to Action

Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’? Keep reading »

53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself. Keep reading »

What to Test First, Second, Third

The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.

But let’s assume for a minute that you have no data. Maybe it’s a brand new site.  Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results. Keep reading »

What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)

Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems. Keep reading »

The last 22 (part IV)

This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback. Keep reading »