CRO & Testing

Critique: Increasing Your Conversion Rate (part I)

I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites. Keep reading »

How to Design a Home Page That Converts

The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good. Keep reading »

How to Use Video to Increase Conversions

Online video keeps getting more and more popular. This year’s Black Friday and Cyber Monday saw huge growth in video views with major retailers.

Keep reading »
Best Business Books of 2011 (IMHO)

I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.

I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. Keep reading »

What you have to know about conversion optimization

This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.

Why do conversion optimization?  It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.

Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. Keep reading »