The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good. Keep reading »
I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.
I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. Keep reading »
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. Keep reading »