When Conversion Optimization Best Practices Fail
There are many, many, many lists of conversion optimization best practices. Some are sacrosanct:
- Sliders distract – you should get rid of them.
- Everything needs to be shorter – cut stuff out.
- Just make the button bigger!
These practices often come from broad trends observed over many experiments and they highlight what usually and typically works. Often, they’re tapping into a kernel of persuasion wisdom.