With iOS 18 rolling out, email marketers need to get ready for some big changes. In a recent CXL Feed video, Jessica Best, email marketing expert and CXL instructor, walked through the Apple Intelligence updates and how they are shaking up email marketing strategies. Let’s break down what you need to know and how to adjust your strategy to stay ahead.
Paul Boag, an expert in user experience (UX) design and conversion rate optimization (CRO), shares how AI has revolutionized his work. He explains that AI has “made my job a lot easier,” offering tools that simplify user research and provide new ways to gather and analyze data. In this blog, we’ll explore how AI is transforming user research, the advantages it offers, and why user research is crucial for UX and CRO. We’ll also break down the step-by-step processes Paul uses to integrate AI into his workflow.
As AI tools become increasingly popular, there’s no denying their speed and affordability. Many businesses, writers, and marketers rely on AI to churn out content efficiently. However, AI-generated copy often lacks depth and uniqueness, resulting in generic output. Think about how many blog posts you’ve seen that begin with “In today’s fast-paced digital landscape…”
Tycho Luijten, Founder of B2B Growth Agency, Dapper, unpacks how they effectively used a demand generation strategy to grow the scale-up’s pipeline of qualified leads by over 300% (from 50 per month to 170) in as little as six months.
In this post, I am going to share a story of a growth case that I personally had the privilege of being part of. This is by no stretch a famous company or well-known industry, but it’s important to also spotlight cases like these, as not every success story comes in the form of a big, famous brand.
The challenges and tactics we used to overcome them are much more relatable than a unicorn’s success.
There are over 2 billion active monthly Instagram users, and 70% of consumers turn to their Instagram feed when considering their next purchase.
Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.
In this post, we’ll walk you through how to use Instagram to reach more people and encourage them to become engaged followers.
In this blog post, we dive into the early days of ClickUp and explore how they broke through the first $20 million ARR and navigated a crowded market with unconventional growth strategies on a bootstrapped budget.
In a perfect world, business-to-business (B2B) sales and marketing teams should have a symbiotic partnership. When they collaborate effectively, B2B marketing metrics and reporting can be a powerful tool, driving strategic insights and shared successes.
However, the unfortunate reality for many teams is falling short of aggressive goals, missed targets, and the inevitable finger-pointing that follows.
When things are good, reporting is easy. But when things are bad, reporting can be a pretty painful process. So, if this sounds familiar, here are some examples and advice on how to best work with B2B marketing metrics when performance is less than stellar.
To establish a successful go-to-market strategy, it’s crucial to begin with defining target audiences, identifying ideal customer profiles, understanding their pain points, mapping their decision-making process, conducting competitive research to identify gaps, and, based on these insights, define positioning and distinctive communication strategies.
End users are constantly looking for better versions of the product they know and love. To meet this demand, businesses must grow and adapt. This means consistently testing new ideas and exploring fresh ways to refine products. Without regular product experimentation, it’s impossible to stay relevant or discover what truly resonates with your target market.
Of course, experimentation and change come with risks. For example, innovative development practices differ between startups and enterprises, and using the wrong approach could lead to undesired results. But, by efficiently identifying and managing those risks, businesses can quickly adjust to market trends strategically.