Conversion Optimization & Marketing Blog

Think About Customer Experience, Not Just Conversion Optimization

You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off.

I’m not alone in this. Most optimizers I know dislike the term ‘conversion optimization’ and want to replace it with something else. Even the guys who invented the term are dissatisfied.

The reason being true optimization is not just about conversions. It’s way more than that.

Keep reading

Is Emotion Necessary To Make More Sales?

Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?

Keep reading

Long Form or Short Form Landing Pages? Why Not Both?

Guest post by Pratik Dholakiya.

If you practice CRO, you already know that the debate over small versus long landing pages misses the point. Different products need different landing pages. A beautiful picture and a short description might work for a wrist watch…not so much for a $2,000 software product.

Keep reading

10 Rules for Winning (and Making More Money) in 2014

2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.

Keep reading

5 UX Hacks That Can Immediately Increase Revenue

Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…

My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.

In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.

Keep reading

How To Do Conversion Optimization With Very Little Traffic?

“I have too little traffic to test; hence, I can’t do conversion optimization.“

I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.

Keep reading