Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And so on.
It’s easy to get frustrated by data discrepancies. Which source do you trust? How much variance is okay? (Dan McGaw, founder and CEO of McGaw.io, suggests 5%.)
For most companies, Google Analytics is a—often the—primary source of analytics data. Getting its numbers aligned with other tools in your martech stack keeps results credible and blood pressure manageable.
