Dr. Rob Balon runs The Benchmark Company, a strategic market research and analysis firm in Austin, Tx. He holds a PhD from the U of Michigan.
Benchmark clients have included Sirius/XM, Bloomberg Financial, Dell, St. David’s Health Care Partnership, Newsstand, The Austin Chamber of Commerce, and other firms across a wide range of disciplines.
Reach him at [email protected]
Product pricing strategy is something no business (that wants to make money) can avoid. Some use various consumer research methods. Some do seat of the pants kind of stuff.
But whatever strategy you use, there’s one thing that will always affect your pricing strategy.
Bias as a problem in qualitative research and analysis is as old as, well, qualitative research.