Michelle Deery

Michelle is an email copywriter and strategist. She has a passion for writing emails that reduce churn and increase retention. Learn more at her website michelledeery.com and connect with her on Twitter @MichWriting.

Webinar Emails: A Start-to-Finish Promotion Process

Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness.

But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason? Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. 

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