Lindy is a freelance writer.
You’ve acquired a ton of customers lately for your SaaS company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign-up, they seem to fly right out the back door.
Why is this happening? Why do customers leave—or use the service less—often without saying anything? What you’re experiencing is customer churn.
It’s easy to get lost down the rabbit hole of metrics for your business. But focusing on the handful of metrics that matter is what will ultimately drive the biggest results.
The trick is figuring out which metrics you should focus on. This article will break down everything you need to know about defining and setting your key performance indicators (KPI’s.)
Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC.
But how can we take better advantage of online learning? What’s the most efficient way to learn as much info as quickly as you can?
You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not.
If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments.
It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours.
But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing?
There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each.
Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics, such as the dual process theory, in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.
Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.
Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky.
Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization.