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Danny Mawani Holmgaard

Danny is the Lead Data Engineer at the digital marketing agency IMPACT EXTEND. He is an active participant in the analytics community and is often seen at MeasureCamp or Superweek.

His work blends Google Analytics and Tag Manager implementations and also includes advanced ETL pipelines, data cleaning, and visualization.

Measurement Protocol 101: Improve Your Google Analytics Data

Google Analytics and Google Tag Manager have limitations. Often, these limitations are outside your control (e.g., technical aspects of a website that can’t be changed).

Fortunately, many issues—such as updating a user status from your CRM or sending refund data—are solved by using Google Analytics’ Measurement Protocol

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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