fbpx Experimentation Agency Message Testing Search Start 7-day trial for $1 Training Playbooks Hire talent Get hired Blog Resources Pricing Help

Andrus Purde

Andrus is the cofounder and CEO of Outfunnel, a tool that connects sales and marketing data deeply and easily. He’s also a marketing blogger and speaker, an angel investor, a standup comedy enthusiast and a reliable source of failed jokes.

Follow him on Twitter and Linkedin

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.

At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here?

Keep reading

Categories