What’s The One Thing That Creates High User Engagement?
There’s one thing that influences user engagement on your website more than anything else.
All Things Growth and Marketing
The Million Dollar Optimization Strategy [Video]
This is a recording of the talk given by André Morys, the CEO of Web Arts, at CXL Live 2015. Grab your tickets to the 2016 event here.
Should You Optimize for Micro Conversions?
If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro conversions?
Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals?
There are many different opinions on this question.
How to Minimize A/B Test Validity Threats
You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. The next step is to declare the winner and push it live, right?
Not so fast.
How to Make Buying Easier on Your Site
Understanding what consumers want, what consumers need and why is a crucial part of conversion rate optimization.
Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey, which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier.
You’re Irrational: How to Avoid Cognitive Blind Spots in Qualitative Analysis
Bias as a problem in qualitative research and analysis is as old as, well, qualitative research.
How to Master Lead Gen Form Optimization
At the heart of every landing page is the lead gen form.
When your visitors land on your page, you want to ensure they can find and complete the form as quickly and painlessly as possible, right? After all, it’s the gate to your conversion funnel, your first interaction with leads.
More than a few questions are likely circling around in your head. Does my form have too many fields? Should I change the button color? Will in-field labels help reduce friction?
The Advanced Guide to Qualitative Research
You spend most days analyzing and interpreting numbers, right? You’re constantly sifting through Google Analytics dashboards, form analytics reports, Mixpanel data – the list is endless.
When you spend so much time focusing on the numbers, it’s easy to forget about the people generating those numbers.
That’s where qualitative research comes into play. Qualitative research sample size requirements are also significantly less than quant research, making it doable for most companies.
Don’t Do A/B Testing If You Aren’t Ready [Rant]
A/B testing is highly useful, no question here. But a lot of businesses should not be doing it. They’re not ready yet.
When “Free” Converts (and When It Doesn’t)
If I asked you, “what’s the most persuasive word in the English language,” what would you say?
Many would say “free” – and that may or may not be accurate. It’s one of those CRO ‘best practices’ that is often repeated but rarely discussed in detail.
There are studies that support its power, but there is also plenty of data that supports the idea of ‘free’ being detrimental to optimization.