How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.
As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. [Tweet It!] Fortunately, Google Tag Manager makes it easy.
Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. The truth is that once you understand the basics, it essentially becomes a second language.
The success of an online business is measured by various indicators.
The data required comes mostly from web analytics tools – the most popular being Google Analytics. But what if the tool isn’t reporting what people expect it to report? What if you can’t trust all of the metrics in GA?
Watching the growth of digital analytics over the last several years has been both exciting and disturbing.
It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.
Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.
I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day, not the team of people with different skill sets working cross-functionally to make systematic improvements.
Knowing where to segment your Google Analytics data can be daunting. Where do you start? And how the Hell are you supposed to know if what you’re looking at is going to make any difference what-so-ever?
Trust me, I hear you. I’ve been learning more about gaining real insights from analytics myself, and my head’s been reeling from staring down the infinite possibilities.
More and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager).
Peep reached out to me to write an article about moving an inline GA implementation to Google Tag Manager.
This is work we do often over at Analytics Ninja, so I feel more than happy to provide this guide for CXL’s readers. There are many benefits of using a Tag Management System, though as my friend Julien Coquet puts it, “it’s not a miracle cure.”
If you take a quick look at any TMS vendor’s benefits page, you’ll notice the following big points stick out (here are Google’s):
Have you ever dreamed about learning which products your customers are most likely to buy in advance?
How great would it be if you could determine the highest price a customer would pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues?
You may have heard that Google recently announced that Universal Analytics was officially out of beta.
But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business?
Let’s start with the basics.
Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.