Liana Hakobyan

Most B2B marketers are unaware of how impactful AI is in modern lead research. Lead research data can feed lead generation strategies, powering smarter segmentation, personalized outreach, and faster conversions at scale. 

A name and an email are all you need to turn a newsletter sign-up into a fully enriched lead profile. Within minutes, you automatically pull their LinkedIn profile, job title, company size, industry, and even have tailored talking points ready for your next outreach sequence.

Sounds magical, but it’s probably a ton of setup, right?

It’s actually easier than it looks with a simple stack: Make.com + Relevance AI + your CRM.

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If there’s one thing that can make or break a campaign, it’s your ad creative. Not the targeting. Not the budget. The creative.

Because in those two seconds when your ad flashes on-screen, your audience makes their call—stop scrolling and click…or vanish into the feed.

Most B2B teams think they have a solid creative process.

But in reality, they’re bleeding ad spend on ideas that look good in a brainstorm but inevitably tank.

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I’ve always found competitive analysis to be one of the most overhyped yet underutilized practices in marketing. 

You know the drill: quarterly spreadsheet audits or last-minute slide decks thrown together before a leadership review. I decided it was time to change that. Let me show you the result first, then I’ll walk you through how to make it yours.

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