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Kimberlee Meier

Kimberlee Meier is a content writer who works with B2B/SaaS companies to fuel their growth. She has created content for companies like Copper, ReferralCandy, and Pipedrive. Her workshop is located at Kimberleemeier.com.

How Much Do SaaS Companies Spend on Their MVPs?

Eric Ries once described the minimum viable product (MVP) as a version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort:

Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. Then we ship it to customers way before it’s ready. And we charge money for it.

The reasoning behind releasing an MVP is simple: The longer companies wait to release it—and the more money they spend building it—the riskier their product becomes.

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The Essential SaaS Metrics for Growth

“If you cannot measure it,” declared Lord Kelvin, “you cannot improve it.” Perhaps SaaS companies have taken this advice too literally. 

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