Jen Havice's Articles on ConversionXL Institute Revenue optimization services Wynter Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live trainings Online courses Free courses Resources

Jennifer Havice

Jen Havice is a Twin Cities website copywriter who specializes in creating content with personality that’s made for conversions. She runs Make Mention where she helps small businesses and entrepreneurs create better performing websites with better copy. Connect with her on Twitter @jenhavice

Use Voice-of-Customer Research to Boost Conversions

Knowing what your customers want, when they want it, and how they’d like it served up to them is at the core of developing winning test hypotheses.

It’s the why behind the quantitative data that shapes your copy and gives your visitors an easily navigable path to becoming a customer.

Keep reading

Customer Journey Maps: A Step-by-Step Guide

“How do we get our customers to do what we want them to do?” Digital marketers get asked this question all the time.

But it’s the wrong question.

Keep reading

How To Create Customer Personas (with Actual, Real-Life Data)

Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.

Keep reading

wrestle

When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.

Which means you’ve got a juggling act on your hands.

Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?

The answers to these questions lie in your customer research and a process for determining where your audiences’ needs overlap.

Keep reading

How Much Copy to Write on Your Home Page?

If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages.

Keep reading

How To Write "Compelling" Copy When You Don't Have An Audience.

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Researchers recruited students for the test, asking all of them to arrive at the lab without having eaten for at least 3 or 4 hours. Half of the students were told there would be a delay of an hour and to eat lunch. The other half had only a 10 minute delay before the start of the test – and given no chance to eat.

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories