Customer Journey Maps: A Step-by-Step Guide
“How do we get our customers to do what we want them to do?” Digital marketers get asked this question all the time.
But it’s the wrong question.
Jennifer Havice
Jen Havice is a Twin Cities website copywriter who specializes in creating content with personality that’s made for conversions. She runs Make Mention where she helps small businesses and entrepreneurs create better performing websites with better copy. Connect with her on Twitter @jenhavice
How To Create Customer Personas (with Actual, Real-Life Data)
Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.
How to Write Copy for More Than One Audience on a Page
When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.
Which means you’ve got a juggling act on your hands.
Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?
The answers to these questions lie in your customer research and a process for determining where your audiences’ needs overlap.
How to Boost Conversions with Voice of Customer Research [Case Study]
![How to Boost Conversions with Voice of Customer Research [Case Study]](https://cxl.com/wp-content/uploads/2015/08/voc-320x160.jpg)
“Give people what they want, when they want it, in the form they want it in…” said Kevin Spacey in a speech at the Edinburgh Television Festival in 2013 about the recent success of his series, House of Cards.
Though he was referring to Netflix and the film industry, he just as easily could have been talking about optimizing websites.
How Much Copy to Write on Your Home Page?
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages.
How To Write “Compelling” Copy When You Don’t Have An Audience.
Wondering how to write “compelling” copy? Consider this.
According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.