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Guio Gonzalez

Guio runs Guiometrics.com and has deep experience with analytics and CRO.

Her analytics work goes beyond simple numbers and charts, extracting quality information that’s useful for business strategy and goals.

Find her on Twitter.

Set up the measurement tool. Clean and process the data. Turn it into information. Analyze it. Extract insights.

That’s hard work. But to have value, there’s still another step—the work must also be well communicated. You want data to form a straight line from KPIs to influencing business decisions.

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