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Daniel Burstein

Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS.

Daniel is also a speaker and moderator at live events and on webinars. He has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

The 4 Types of Value Propositions Every Business Needs

Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action.

Should I buy this product? Sure, that’s the obvious one. But also:

  • Should I go to lunch with this person?
  • Should I open this email?
  • Should I even spend the time to ponder this decision?

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. This can make them feel powerless, especially in a large organization. The CEO controls the company value prop. What can you do?

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