Innovate Video Ads With TikTok and Increase ROAS
By using TikTok Video Shopping Ads, Refurbed lifted ROAS by 5.8% across five countries.
2024
Build Subscribers with Reddit
By targeting Reddit users with cheap ads to build interest in the product and assess potential feasibility before launching, Max gained 510 subscribers at a CPL of $0.35.
Generate $375K with Account-Based Marketing
By running a campaign tailored to potential target customers on LinkedIn, and testing if this account-based marketing approach could yield results on a larger scale, Andrei generated $375K.
Mastering the Art of Data: Empowering Marketers with Data Literacy, Storytelling, and Decision Intelligence
In today’s digital age, data is crucial for shaping marketing strategies and decision-making processes. With the rise of data-driven marketing, the ability to understand and interpret data has become essential for everyone, including content marketing professionals. Data literacy, data storytelling, and decision intelligence have become skills that can enhance content marketing efforts and drive better business outcomes.
Although they are typically discussed as distinct abilities, these proficiencies are deeply intertwined and interdependent. This blog will delve into the reasons behind the heightened demand for these proficiencies and elucidate the actions you can take to enhance or broaden your skillset, which will invariably elevate your career.
Landing page optimization process for high conversion rates
Why is the gap between acquiring website traffic and converting a customer so big?
And how big is it really?
The answer depends on your industry and product but Morgan Brown and Sean Ellis highlighted in their book Hacking Growth that for every $92 spent on acquiring more web traffic, only $1 was spent on converting those visitors into actual paying customers.
Change traditional B2B LinkedIn Ads And Decrease Cost Per Prospect Acquisition
By changing traditional B2B LinkedIn ads and making them more colorful and entertaining, Video Brothers decreased cost per prospect acquisition on LinkedIn Native Ads.
Use Copywriting Techniques on LinkedIn Pages and Get a 40% CTR
By structuring their LinkedIn page like a landing page and using tried and tested copywriting techniques Penfriend got a 40% CTR.
Boost Organic Posts with LinkedIn’s Thought-Leader Ads and Reduce Costs per Results
By sculpting organic posts on LinkedIn that create engagement and adding a CTA to boost it as a Thought Leader Ad, Fame reduced costs per result.
Startup SEO: How to Build a Defensive MOAT As a Startup
When it comes to startup SEO, you have to think differently than traditional, big-company SEO. This is especially true for bootstrapped startup founders, SEO is one of the most powerful growth channels you can invest in early on. And the earlier you start, the better.
First off, organic search is incredibly measurable compared to other marketing tactics. You can predict growth based on your keyword rankings and see exactly how much organic traffic and leads different SEO strategies are driving. That predictability is huge for a startup.
Step-by-Step Guide to Building Dynamic User Experiences
The goal of personalization is to make a consumer’s experience with your brand valuable and personal to positively impact critical business metrics like purchases or qualified leads. Personalization tailors an experience for a particular subset of users to accomplish this and is increasingly cited as both a revenue driver for businesses and an expectation for consumers.
Traditional segment-based personalization approaches are an important step in providing meaningfully differentiated experiences. However, these personalizations can lack the personal touch because they are built to provide a one-to-many experience vs a one-to-one.
As with any personalization, dynamic user experiences require relevant data and consumer trust, which is getting more difficult to obtain.